SEO, or search engine optimization, is one of the most popular topics nowadays. In the latest records, around 75% of customers spend their time shopping online; it’s time – consuming, efficient and you get to avoid traffic jams and crowded places. The starting point for online shopping is a search engine. This means, optimizing your website is a crucial factor if you want to have a successful business. Having a website will not bring you a large number of clients unless your site is well – structured and contains content relevant to your visitors.
What is an SEO marketing?
SEO marketing is also known as Search Engine Optimization is the process where you increase the visibility of your website on search engine. If you want to achieve a good ranking, you need to have a good strategy which consists more than just keywords. Your primary goal should be to improve the relevance of the website, so it is positioned well on the search engine. You don’t need to have a lot of content, but you need to have the right content and good design. The search engine takes the quality of content and design when ranking your website. SEO marketing is not a one-time deal, considering that market is changing and improving every day, you need work on this regularly because your goal should be the first page of search engine.
The importance of SEO marketing
Nine out of ten people use the internet to shop every day, and their starting point is search. Nowadays, we don’t have bookmarks and customer loyalty because of everything available, and you can always find something cheaper. The global market has made the customer in charge of everything. They know what they are looking for and how to find it. In this case, if your website isn’t on the first page, it’s like he is invisible. So, here are some reasons why you should invest money in SEO marketing: 97% of Americans shop online, and 70% of them will only use results presented on the first page. So, SEO will drive traffic to your page, improve search position, increase conversion, reduce bounce rate and you will be recognized as a leader in your niche.
Having a local business – SEO is still important
According to Google’s reports, 90% of users use the internet to find a local business or local service. In the past, people who used Yellow Pages now use the internet. In addition to this, every business should have a website and understand the basics of SEO. When you are constructing a marketing plan, make sure to involve SEO as well because, without it, you won’t exist in an online community and soon you will start losing customers. Keep an open mind, pay attention and listen to the client’s needs because they will determine the future of your business. If you provide them good and quality content, they will repay you by increasing the traffic and making your page visible.